9. May 2023

Swiss Steel Group harmonizes their image

As part of a structural change that puts the focus on customers, the visual appearance now follows suit.

The Swiss Steel Group will be placing even greater emphasis on the Group concept. Its transformation to a divisional structure with the three divisions Stainless Steel, Engineering Steel, and Tool Steel orients the sales organization fully on the needs of the customer. With this holistic market analysis, the Group is bundling all units and operating under a strong brand: the Swiss Steel Group.

This step is an expression of the realignment and in taking it, the market presence is strengthened, pointing the way to the future. A future that will be characterized by even closer cooperation of the former Business Units in line with individual customer requirements. A future that will continue to push decarbonization intensively, and in which the Swiss Steel Group will further expand its market leadership in the area of Green Steel in Europe. “I am very pleased by the entire Group’s move to a common brand as yet another sign of our unity and our great determination to be the thought and innovation leader in the decarbonization process of the steel industry,” says Frank Koch, CEO of the Swiss Steel Group. The Swiss Steel Group operates environmentally friendly electric arc furnaces in all its plants in Germany, France, Switzerland, Canada and the USA and has a broad product portfolio with which they meet a wide-ranging customer requests.

Starting in January 2023, the Swiss Steel Group companies will gradually begin harmonization in branding. The goal is to conclude the process by the end of 2023.

The new organizational structure as well as the common brand will do nothing to change the legal framework.


About Swiss Steel Group
The Swiss Steel Group today is one of the world’s leading providers of individual solutions in the special long steel products sector. The Group is one of the leading manufacturers of tool steel and non-corrosive long steel on the global market and one of the largest companies in Europe for alloyed and high-alloyed constructional steel. With close to 10,000 employees and in-house production and distribution companies in over 30 countries and on 5 continents, the company guarantees its customers a global supply and customer service, and offers them a complete production portfolio as well as sales and services around the world. 



Anina Berger
Vice President Corporate Marketing and Communication

Steeltec AG 
c/o Swiss Steel Holding AG
Landenbergstrasse 11
CH-6005 Luzern
Tel: +41 (0) 41 581 4121


Helmut Freiherr von Fircks

Steeltec AG
c/o Swiss Steel Holding AG 
Landenbergstrasse 11
CH 6005 Lucerne
M: +41 795484895
M: +49 172 296 2222